Legal
Privacy Policy
Last updated: January 2024 · Marketing Academy Group Ltd (Company No. 15052688)
1. Who We Are
Marketing Academy Group Ltd ("we", "us", "our") is a private limited company registered in England and Wales under Company Number 15052688. Our registered office is at 2 Arnold Way, Bosham, Chichester, England PO18 8NJ.
We are the data controller for personal data collected through our website and in the course of providing our marketing services. We are committed to protecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Data We Collect
We may collect and process the following categories of personal data:
- Identity Data: your name, job title, and company name.
- Contact Data: your email address, postal address, and telephone number.
- Communications Data: messages you send us via our contact form or email.
- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
- Usage Data: information about how you use our website, products, and services.
- Marketing Preferences: your preferences in receiving marketing communications from us.
3. How We Collect Your Data
We collect data through:
- Direct interactions — when you fill in our contact form, correspond with us by email, or engage our services.
- Automated technologies — as you interact with our website, we may automatically collect Technical Data using cookies and similar technologies.
- Third parties — analytics providers and advertising networks.
4. How We Use Your Data
We use your personal data only where the law allows. We use it in the following circumstances:
- To respond to your enquiries and provide our marketing services.
- To manage our relationship with you and notify you about changes to our services or this policy.
- To administer and protect our business and website.
- To deliver relevant content and measure the effectiveness of our communications.
- To comply with legal obligations.
5. Legal Basis for Processing
Under UK GDPR, our lawful bases for processing your personal data are:
- Contract: where processing is necessary for the performance of a contract with you.
- Legitimate Interests: where necessary for our legitimate business interests, provided these are not overridden by your rights.
- Legal Obligation: where we must comply with applicable law.
- Consent: where you have given us explicit consent to process your data for specific purposes.
6. Data Sharing
We do not sell, rent, or trade your personal data to third parties. We may share your data with:
- Service providers who assist us in operating our website and delivering services (e.g., email providers, cloud hosting), who are bound by confidentiality obligations.
- Professional advisers such as lawyers and accountants.
- Regulators and authorities where required by law.
7. International Transfers
We do not routinely transfer personal data outside of the UK or European Economic Area. Where any transfer is necessary, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Client and contact records are typically retained for up to 6 years following the end of a business relationship, after which they are securely deleted or anonymised.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data (subject access request).
- Correct inaccurate personal data.
- Erasure ("right to be forgotten") of your personal data in certain circumstances.
- Restriction of processing in certain circumstances.
- Data portability in certain circumstances.
- Object to processing based on legitimate interests or for direct marketing.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us using the details in Section 11 below. We aim to respond to all requests within 30 days.
10. Cookies
Our website uses cookies to improve your browsing experience and to help us understand how our site is used. You can control cookies through your browser settings. We use:
- Essential cookies — necessary for the website to function.
- Analytics cookies — to understand how visitors use our site (e.g., Google Analytics).
- Marketing cookies — to track the effectiveness of our marketing campaigns.
11. Contact & Complaints
If you have questions about this policy or wish to exercise your data rights, please contact us at:
Marketing Academy Group Ltd
2 Arnold Way, Bosham
Chichester, England PO18 8NJ
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data protection rights have been breached.
12. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.